LAUNCH AND FRANCHISEE SUPPORT
From signed agreement to a
strong opening
Practical franchisee launch support for gym, studio and leisure franchises, from finding the right site to a pre-sale that opens with members already through the door.
MORE THAN FRANCHISE SALES
Recruiting a franchisee is
only the start
We stay involved through the site journey, set-up and opening, so new franchisees build momentum from day one and your network grows with operators who are ready to perform.
What we help
franchisees with
Location and site selection
Site search support, commercial review of locations and liaison with local property specialists.
Supplier introductions
Equipment, software and service suppliers through our fitness-industry network and Fit Supply Hub.
Team recruitment
Role profiles, recruitment advertising support and interview guidance for managers, coaches and sales staff.
Pre-sale planning
A local pre-sale strategy with targets, timelines, offers, budgets and clear responsibilities.
Local marketing
Meta and Google campaign creation and management, organic social direction and community partnerships.
Websites and landing pages
Local landing pages and enquiry journeys that capture interest and turn it into appointments.
CRM and systems
Lead capture, automated follow-up, nurture journeys and pipeline reporting, set up from the start.
Sales and opening performance
Sales scripts, team training, opening-period KPIs and regular performance reviews.
SUPPLIER ACQUISITION
Better suppliers through
Fit Supply Hub
Fit Supply Hub is our platform connecting gyms, studios and leisure operators with a curated network of trusted suppliers, from equipment and nutrition to software. We use it to help franchisors and franchisees source the right partners and get better value from their supply chain.
The launch journey
01
Site
Find and assess the right location.
02
Set-up
Agree suppliers, equipment and systems.
03
Team
Recruit and train the opening team.
04
Pre-sale
Build membership before the doors open.
05
Opening
Launch with clear targets and reporting.
06
First 90 days
Review KPIs and agree corrective action.
ESTABLISHED SITES
Support for
established sites too
The same marketing, systems and sales support is available to established franchisees who want to grow leads, conversion, retention and secondary spend. It can be commissioned centrally by the franchisor or directly by individual sites.
Launch support FAQs
How is launch support arranged?
It can be included as part of a franchisor partnership or commissioned directly by a franchisee. Scope is agreed and set out in a proposal.
Do you replace the franchisor's onboarding?
No. Brand, operational and technical onboarding stay with you. We focus on the commercial work around opening: site, suppliers, team, pre-sale, marketing and sales.
Can you help with property and legal matters?
We support the site search and commercial review and liaise with property specialists. Legal and property advice stays with appropriately qualified professionals.
Do you support franchisees outside the UK?
Our focus is the UK. International support is scoped case by case.
NEXT STEP
Give every new franchisee a
stronger start
Tell us about your network and your opening plans.
Black Raccoon is a franchise growth partner for fitness and leisure brands.
© 2026 Black Raccoon. Company number 17009842.