FRANCHISEE PERFORMANCE
Help franchisees
perform locally
Help gym and studio franchisees turn commercial priorities into consistent local action, from launch through to regular performance reviews.
Where we support your operators
Launch readiness
Pre-sale plans, launch marketing and first-90-day priorities for new sites.
Local campaigns
Practical local marketing that fits each territory and each operator.
Lead follow-up training
Ensure consistent handling of member and customer enquiries, from first contact to joining.
Sales behaviours
Simple, repeatable sales processes for front-of-house and sales teams.
Dedicated individual sales system
Our own sales system allowing for bespoke, dedicated lead follow-up, landing pages and communications
KPI reviews
A clear rhythm for reviewing numbers and agreeing actions.
A scorecard everyone understands
We agree a simple scorecard with each operator and review it on a regular rhythm.
- Leads
- Appointments
- Conversion
- Revenue
- Retention
- Agreed actions
Two pipelines, kept separate
Local member and customer enquiries are kept separate from prospective franchisee enquiries, with their own pipelines, forms and definitions, so reporting stays clear for everyone.
Each site has its own dedicated system
Operator insight that feeds back into the network
What we learn from operators helps shape recruitment profiles, onboarding and the support new franchisees receive.
Performance FAQs
Do you work directly with our franchisees?
Yes, with your agreement. We support operators while keeping you informed through shared reporting.
Can you help with new site launches?
Yes. Launch readiness and the first 90 days are a core part of this service.
What do you measure?
An agreed scorecard, typically leads, appointments, conversion, revenue, retention and actions.
Let us help your operators perform
Tell us about your network and where local performance needs support.
Black Raccoon is a franchise growth partner for fitness and leisure brands.
© 2026 Black Raccoon. Company number 17009842.